On this episode hosted by Justin Ijeh and Bola Lawal, we spend time chatting with a special guest; Efosa Ojomo of the Clayton Christensen Institute in Boston. Efosa coauthored the best selling book;The Prosperity Paradox,with Prof Clayton Christensen, Who sadly passed not long after the work was published. The talk revolves around the central theme of Efosa’s work : Identifying non consumption opportunities & market creating innovations.